Author: Icfai Business School
Integrated Marketing Communication
I. Sessions
1. Session 1 & 2
2. Sessions 3 : IMC Tools
3. Session 4 : Understanding Consumer Behaviour
4. Session 5 – Advertising Models
5. Session 6 & 7 – Advertising Media
6. Sesion 8 – Media Planning
7. Session 9 : Creativity in Advertising Communication & Message Appeal
8. Session 10 - Advertising Agency Functions
9. Session 11-20: Media Planning and Strategy
10. Sessions 21: Public Relation, Publicity, Event management, Corporate Advertising
11. Sessions 22, 23: Direct Marketing
12. Sessions 24, 25: Monitoring, Evaluation & Control: Integrated Marketing Communication
13. Sessions 26, 27, 28: International Marketing Communication
14. Sessions 29, 30: Wider Issues in Integrated Marketing Communications
References:
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